MEET THE CO-FOUNDERS

Alonza was brought to life by four Italian brothers, all born within a year of each other: James, Matthew, Benjamin, and Daniel. Each brother brings his unique talents and passions to the brand, contributing to Alonza’s success and distinct identity.

James is a globe-trotting videographer, capturing the world through his lens both for work and pleasure. His creative vision and international experiences add a dynamic flair to the brand.

Matthew excels in the property industry, where he has made a name for himself by developing successful projects. His business acumen and attention to detail ensure that Alonza’s operations are always top-notch.

Benjamin and Daniel, the youngest of the four, run a well-established civil construction business in Sydney. Their entrepreneurial spirit was the catalyst for Alonza, as they were the ones who first envisioned the brand. The initial concept was simple yet meaningful: a line of t-shirts for men and women featuring the words "fratelli" (brothers) and "sorelli" (sisters) in Italian.

This idea resonated deeply with James and Matthew, who quickly joined the venture. Together, the brothers expanded the concept into a full unisex range, featuring tops, bottoms, and outerwear that celebrate their Italian heritage. They are committed to creating luxurious, high-quality pieces that stand the test of time.

Alonza’s journey from a small t-shirt idea to a comprehensive fashion brand is a testament to the brothers' dedication, creativity, and shared love for timeless style. Today, Alonza stands as a symbol of their collective vision, embodying their commitment to luxury and enduring quality.